Beginning in 2020, NASCAR’s premier series was renamed the NASCAR Cup Series and featured four cornerstone brands as Premier Partners: Busch Beer, Coca-Cola, GEICO, and Xfinity. All four partners are prominently featured across the sport’s platforms, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions, and on-track activations.
Beginning in 2017, NASCAR improved the on-track product by introducing stage racing, which ensures more highlight-reel moments during a race, increases the sense of urgency, and emphasizes aggressive racing and strategy. The battle on the track also includes Chevrolet, Ford, and Toyota, which have reached a level of parity that almost guarantees the battle for the manufacturer championship will go down to the wire.
NASCAR’s global reach is felt far and wide, with international series in Mexico (NASCAR Mexico Series), Canada (NASCAR Pinty’s Series), and across Europe (NASCAR Whelen Euro Series), as well as Cup Series broadcasts available in 195 countries and 29 languages. Daniel Suarez (Mexico) and Alon Day (Israel) have recently joined the ranks of NASCAR Cup Series drivers who began their careers on NASCAR’s international circuits.
NASCAR raced into the future in 2018 with the launch of the eNASCAR, building on more than 70 years of on-track success. eNASCAR is uniquely positioned to drive the sport forward by fostering fan engagement and driver development through the use of gaming and esports. The various initiatives under the eNASCAR umbrella will bring together drivers, teams, and the industry like never before in order to create a brighter and stronger future for the sport.
The IMSA WeatherTech SportsCar Championship, North America’s highest level of sports car competition, is defined by exotic cars, international stars, and premier road courses and street circuits. At prestigious endurance events such as the Rolex 24, 14 manufacturers and championship drivers from NASCAR, open-wheel, and international sports car competitions compete for the top step on the podium. Mobil 1 Twelve Hours of Sebring, Sahlen’s Six Hours of The Glen, and Petit Le Mans are all held at Daytona.
The Official NASCAR Shop offers NASCAR apparel for fans in the most popular sportswear brands. The extensive collection of NASCAR merchandise includes a wide range of high-quality items ideal for cheering on your favorite driver at the next race. Purchase brand-new NASCAR merchandise from the Official NASCAR Store.
With the NASCAR Official App, you can follow the excitement of the NASCAR season and stay up to date on your favorite drivers with news, video, and live race features. Race Center, Leaderboard (Live Race, Qualifying, and Practice Leaderboards for all NASCAR Series), Drive (Live On-Track and In-Car Driver Cameras for NASCAR Cup and Xfinity Series), Scanner (Live race broadcast radio for all NASCAR Series), Timeline (Access to lap-by-lap information and in-race highlights for all NASCAR Series), and Compare are among the free features (Compare driver live data including position, speed, and time data). Additionally, the Free version includes exclusive news and video content, a schedule, driver, manufacturer, and owner standings, and customized notifications such as series-specific alerts and live event reminders.
Premium features include no ads or commercials, and a scanner (subscription required). Listen to the strategy between drivers, crew chiefs, and spotters for all NASCAR Series races, listen to NASCAR official’s radio for all NASCAR Series races, and get live real-time data for every driver, including speed, RPM, and throttle for the NASCAR Cup and Xfinity Series. Premium Subscriptions are available for a one-time purchase of $29.99 for the NASCAR season or a monthly recurring subscription of $4.99. (Auto-Renewable).
Unless you turn off auto-renew at least 24 hours before the end of the current period, your $4.99 monthly subscription will automatically renew. Unless you change your subscription preferences in your account settings, your Play account will be charged at the same price for renewal within 24 hours of the end of the current monthly period.
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