Time (stylized in all caps), also known as Time Inc., is an American news magazine based in New York City. It was first published in New York City on March 3, 1923, by Briton Hadden and Henry Luce. For many years it was run by its influential co-founder, Henry Luce. For nearly a century, it was published weekly. It was the first weekly publication in the United States. They first called the proposed magazine Facts, wanting to emphasize brevity so a busy man could read it in an hour. They changed the name to Time and used the slogan “Take Time It’s Brief”. Hadden was considered carefree and liked to tease Luce. He saw Time as important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry, and pop culture, criticizing it as too light for serious news. Starting in March 2020 it transitioned to every other week. A European edition (Time Europe, formerly known as Time Atlantic) is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney. Time Magazine began in 1923 with Friday publication. Since its first issue, Time has had a “Milestones” section about significant events in the lives of famous people, including births, marriages, divorces, and deaths. Until the mid-1970s, Time had a weekly “Listings” section with capsule summaries or reviews of current significant films, plays, musicals, television programs, and literary bestsellers similar to The New Yorker’s “Current Events” section. In 2007, Time moved from a Monday subscription/newsstand delivery to a schedule where the magazine goes on sale Fridays, and is delivered to subscribers on Saturdays. In November 2017, Meredith Corporation announced its acquisition of Time, Inc., backed by Koch Equity Development. In March 2018, only six weeks after the closure of the sale, Meredith announced that it would explore the sale of Time and sister magazines Fortune, Money, and Sports Illustrated since they did not align with the company’s lifestyle brands. In September 2018, Meredith Corporation announced that it would re-sell Time to Marc Benioff and his wife Lynne for $190 million, a transaction completed on October 31. Since 2018, Time has been published by Time USA, LLC. Time is also known for the red border on its cover, introduced in 1927. The border has only been changed eight times since 1927: The special issue released shortly after the September 11 attacks on the United States had a black border to symbolize mourning. The next regularly scheduled issue returned to the red border. The Earth Day issue from April 28, 2008, dedicated to environmental issues, had a green border. The issue from September 19, 2011, commemorating the 10th anniversary of the September 11 attacks, had a metallic silver border. On December 31, 2012, the cover had a silver border, celebrating Barack Obama’s selection as Person of the Year. On November 28 and December 5, 2016, the magazine had a silver border covering the “Most Influential Photos of All Time”. The issue from June 15, 2020, covering the protests surrounding the murder of George Floyd, was the first time that the cover’s border included the names of people. The cover, by artist Titus Kaphar, depicts an African-American mother holding her child. The issues from September 21 and 28, 2020, covering the American response to the coronavirus pandemic, had a black border. The issues from September 26 and October 3, 2022, covering the death of Queen Elizabeth II, had a silver border. Former president Richard Nixon has been among the most frequently featured on the cover of Time, having appeared 55 times from August 25, 1952, to May 2, 1994. In October 2020, the magazine replaced its logo with the word “Vote”, explaining that “Few events will shape the world to come more than the result of the upcoming US presidential election”.
Time offers a monthly digital subscription, a yearly digital subscription, and a yearly print and digital subscription. The monthly digital subscription is $3.99 per month and includes unlimited access to TIME.com, access to the TIME Digital Magazine, inside TIME, delivered twice weekly, and a discount at the TIME Cover Store. The yearly digital subscription is $20.00 annually and includes unlimited access to TIME.com, access to the TIME Digital Magazine, inside TIME, delivered twice weekly, and a discount at the TIME Cover Store. The yearly print and digital subscription is $29.99 annually and includes unlimited access to TIME.com, access to the TIME Digital Magazine, inside TIME, delivered twice weekly, and a discount at the TIME Cover Store, home delivery of TIME Print Edition, TIME for Health: Digital Magazines, and the Person of the Year Issue, Guaranteed.
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