Blair, Inc. is a company that is headquartered in Warren, Pennsylvania. This organization was founded as the New Process Company in 1910 by John Leo Blair. This corporation is one of the biggest mail-order retailers in the United States. Their millions of customers receive retail catalogs, ordering by phone, mail, and online. The corporation also had retail locations in Warren & Grove City, Pennsylvania. They are
also the biggest employer in the county of Warren, employing approximately 1200 people.
Back in 1910, Mr. Blair’s business was started with raincoats as he was approached with an offer to sell them. Although he had difficulty selling the coats, it still paid off. He came up with an idea to create a customized coat by sticking an appealing black wool cloth to the outside of a rubber raincoat and adding Scottish plaid to the lining of the coat. A friend helped create these coats and produced 1200 of them. These coats sold quickly, and a market was created. For those who weren’t fortunate enough to secure one, apology letters were sent as more coats were created. Blair enlisted his dad and siblings to send promotional letters to undertakers across the country. He also promoted his new product with businessmen and clergymen as he continued to develop his products. He also changed the name of his business from New Process Rubber Company to New Process Company in 1916.
The New Process Company added its first retail store in 1920, which was located near the headquarters in Warren, PA. A second retail store was created in Jamestown, NY. The corporation went public on the American Stock Exchange in 1924, which was the fifth company to be listed. Around the same time, the company started adding a variety of merchandise, such as appliances, perfume, healthcare products, and other items. However, things were about to change for many people and businesses in the United States as in September of 1929, the Great Depression began. Economic conditions took a dive, which affected many businesses, including the New Process Company. Total sales between 1930 and 1934 dropped to approximately half of the sales between 1925 and 1929. However, the total income of the same four-year stretch remained just about the same. The company stayed looking for new customers and continued down the path of becoming one of the biggest mail-order companies in the world.
One of the interesting things about Blair Corporation is its ability to thrive during difficult economic times. The company catered to customers who were conscious about their spending, so when times were financially hard across the country, the company added more customers who were looking to save money. The additional income was used to add warehouses and update its current facilities. An automated conveyor belt system was added in 1950, improving the company’s ability to prepare outgoing orders. As the company continued to grow into the 60s, the founder passed away in 1962. While the Blair family kept a large amount of the company’s stock, investors noticed the company’s ability to improve sales and keep the debt low. Computers were installed in 1965 and used to print shipping labels. This process also freed up storage space because the organization was able to remove the addressograph system that required thousands of square feet of office space. In 1976, over 11 million customers in the US and sales totaling almost $200 million. By the time John Blair’s son, John Blair Jr., was running the company, it was the biggest publicly traded direct mail business in the United States. With the continued use of its computers, mailings were created bi-weekly to more than 12 million customers, creating 40,000 orders a day. The company renamed itself to Blair Corporation in 1989. Blair struggled with declining sales in the 2000s because of a recession. The shareholders approved a merger with a company named Appleseed (renamed Orchard Brands) in 2007. This group of catalog retailers had similar customers to Blair and increased the efficiency of the corporation as their buildings were used to prepare orders for other companies in the group. In 2015, the Orchard Brand was acquired by Capmark Financial to become a part of the Bluestem Brands retail business. Most recently, the company closed its retail on March 18, 2020, due to the Coronavirus Pandemic. However, the company does have a website available (Blair.com) that customers can visit and shop from their computer or mobile device.
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