It Cosmetics, originally Innovative Technology Cosmetics, is a beauty brand that sells a full range of skincare products as well as makeup. It Cosmetics is best known for its full-coverage foundations but the company also sells skincare products. It Cosmetics was founded in 2008 by Jamie Kern Lima and her husband, Paulo Lima. It Cosmetics’ parent company is L’oreal and it is headquartered at 111 Town Square Place, Jersey City, NJ 07310. Jamie Kern Lima is a former television anchor who was often at work at midnight to prep for the morning news and needed a foundation that would be long-lasting and cover up her rosacea- all under the harsh glare of studio lights and unforgiving HD television. Lima felt she could not find a product that suited her needs, so she decided to create her own makeup. The result was Innovative Technology Cosmetics. A turning point for Lima was when she appeared on QVC in 2010 to demonstrate Bye Bye Under Eye, a concealer that some users also applied as a foundation. It covered so well that it could even cover tattoos. The product sold out in minutes. Today the company has been renamed IT Cosmetics and was bought by L’oreal in 2016 for $1.2 billion.
The active ingredients commonly used in IT Cosmetics skincare products are Vitamin C, peptides, and retinol. Vitamin C is a potent antioxidant that protects the skin from free radicals, the unstable molecules that contribute to the formation of premature wrinkles and fine lines on the skin. Vitamin C also helps fade dark spots, evens out skin tone, and increases radiance. Research suggests that when vitamin C is applied to the skin, it significantly reverses aging-related structural changes by influencing collagen and elastin synthesis. As you age, your body’s production of collagen and elastin slows down. These two proteins are responsible for your skin’s structural support. As a result, the skin loses its natural plumpness and smoothness. While collagen is necessary for maintaining youthful-looking skin, the collagen protein is too large to absorb into the skin topically. Peptides are the building blocks of protein, and they are easily absorbed into the deeper layers of skin due to their smaller size. Retinol is the go-to anti-aging ingredient recommended by dermatologists and skin experts. It’s clinically proven to minimize the appearance of fine lines and wrinkles, improve uneven skin tone, restore skin firmness, and shrink the appearance of enlarged pores.
It Cosmetics sells skincare products and makeup. It Cosmetics skincare products include Confidence in a Cream Moisturizer, Bye Bye Redness Correcting Cream, and Bye Bye Pores Primer. Confidence in a Cream Moisturizer is designed for all skin types, this cream is formulated to hydrate skin and plump up fine lines while improving the appearance of pores and discoloration for a more even skin tone. Bye Bye Redness Correcting Cream is available in three shades, this cream is designed to calm skin and hydrate it will cover any redness. Bye Bye Pores Primer is an oil-free primer that creates a smooth canvas for applying foundation. It is meant to neutralize skin tone. It Cosmetics makeup line includes Your Skin But Better CC+ Cream with SPF 50, Bye Bye Foundation Full Coverage Moisturizer with SPF 50, Bye Bye Pores Pressed, and Bye Bye Under Eye. Your Skin But Better CC+ Cream with SPF 50 is a combination foundation, hydrating anti-aging serum and SPF 50 physical sunscreen. Bye Bye Foundation Full Coverage Moisturizer with SPF 50 is a full-coverage moisturizer that hydrates and covers redness, dark spots, and pores. This is arguably IT Cosmetics’ most well-known product. Bye Bye Pores Press is a finishing powder that comes in just one shade and is designed to blur the appearance of pores and imperfections with Bye Bye Pores Optical Blurring Technology. It is also available as a bronzer. Bye Bye Under Eye is a life-changing concealer. Bye Bye Under Eye is available in 48 shades. This concealer is hydrating and waterproof, and the company says it will not crease or crack. IT Cosmetics are available on the company’s website, as well as Sephora, Ulta, and department stores such as Macy’s. The collection is also sold on QVC and HSN. The website offers deals such as travel kits and some offers are available on infomercials.
It Cosmetics’ customer service department can be contacted by phone, via live chat, and via a contact form. To contact It Cosmetics’ customer service by phone, just call 1-800-356-5120 Monday through Saturday, 9 AM to 5 PM EST. You will need to provide your first name, last name, email address, phone number, and billing address. To contact It Cosmetics’ customer service by live chat, just visit https://www.itcosmetics.com/customer-service-contact-us.html and click on Chat With Our Beauty Experts. You will need to provide your first name, last name, email address, phone number, and billing address. Chat agents are available Monday through Saturday, 9 AM to 5 PM EST. To contact It Cosmetics customer service by contact form, just visit https://www.itcosmetics.com/customer-service-contact-us.html and fill out the contact form.
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